SMPTE 2015 Preview – isovideo to Showcase its Breakthrough
HDR/SDR Noise Reduction with Flexible Modified-Log Pipeline Processing
at SMPTE Technology Conference and Exhibition
Visit us at SMPTE in Hollywood, Booth #110 from October 27-29
(Beaverton, Oregon - October 22, 2015)
- At SMPTE Annual Technology Conference and Exhibition 2015 in Hollywood, CA,
isovideo will showcase its latest breakthrough Viarte MC noise reduction with flexible modified-log HDR/SDR pipeline technology.
Viarte is a GPU-accelerated, superior quality media content transformation server,
with breakthrough quality motion-based noise reduction, now with a new capability to accept and process HDR video (10-bit or higher)
for 10-bit HEVC/AVC encoding, and further be decoded to potentially fit into a variety of displays.
Viarte was one of five winners of the prestigious Game-Changer Awards by the IABM/NAB 2013.
isovideo Viarte technology can help media professionals to address several challenges
facing the industry, such as cost effectively transitioning to HDR processing and digitally remastering legacy content.
isovideo Viarte conversion and cluster technologies enable cinema quality file-based/stream-based
HDR/SDR content transformation and encoding.
Viarte Content Conversion/Transformation Capabilities and Benefits:
Digital remastering and
100% vertical resolution deinterlacing with imperceptible flicker, and sophisticated inverse telecine. Viarte deinterlacing averages a 21% AVC/HEVC bit rate reduction;
MC detail-preserving noise reduction, achieving up to 10db PSNR improvements
at the same bitrate, or up to 5x file size reduction at CQP 12 for HEVC, for example;
Edge sharpening up/down scaling from SD to 4K/8K,
when combined with Viarte noise reduction allows SD/HD content to look better than ever before;
Any-to-any (23.976p - HFR 120p) frame rate conversion (including both integer and fractional rates as well as cinema 48p);
EXR to EXR floating-point file format processing, ensuring the highest computational precision throughout the Viarte pipeline;
Viarte Flexible Modified-Log (mLog)/Denoise HDR/SDR Processing Advantages:
Single stream processing for both cinema/Blu-ray or OTT and broadcast applications, supporting 10 to 15-bit BBC HLG or mLog input HDR;
Stunning picture quality when viewing on HDR displays, while taking full advantage of any future display dynamic range advancement;
Visual lossless encoding with up to 75% HEVC file size reduction. Soon to be on the Cloud for realtime contribution applications;
Lowest HEVC bitrate for a given PSNR/sharpness, or improved PSNR for a given bitrate;
Backward compatible with fully implemented BBC HLG (HDR) proposal to
enable HDR content be displayed on UHD Phase 1 TVs directly;
Fast CUDA implementation of video renormalization between different EOTFs, such as conventional gamma,
or BBC HLG, or mLog which allows higher dynamic ranges as used in cinema production;
Encoder agnostic processing, allows easily adaptation to future encoding technology;
Display agnostic to enable widespread HDR adoption from Cinema projection, STB, OTT, Broadcast, Gaming consoles to mobile;
mLog allow easy adaptation to wide viewing conditions, and easy re-normalization for maximum brightness, and significantly simplifies HDR production workflow;
Scalable, and can be implemented on the Cloud;
No additional HDR royalties beyond HEVC.
Viarte HDR technology provides the most flexible, cost effective and future-proof
HDR approach that also ties picture quality, bandwidth savings, display-independent
processing in a single stream, allow rapid HDR adaptation worldwide.
Viarte digital remastering technology also provides the best solution to up-convert legacy content
for HDR/SDR displays, unifying both new and legacy content for the best possible HDR presentation,
and with the most efficient bandwidth utilization.
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