Mark Schubin, SMPTE Life Fellow selected
isovideo's automatic HDR to SDR tone mapping as Great #5 in his presentation
"HDR: The Great, the Okay, and the YIKES!"
Thanks to All Who Visited isovideo at SMPTE Dolby Ballroom
Exhibition Booth #110
Hollywood, CA. October 24-26, 2017




Vivid Dynamic HDR to SDR+ Tone Mapping Services

Our latest proprietary visually-optimized Viarte dynamic HDR to SDR tone-mapping services provide a solution for content creators and service distributors to tone-map unsaturated HDR (such as PQ at up to 10000 nits) down to any lower nit value, such as PQ at 1000 nits or vivid Rec709, truly SDR+. SDR+ takes full advantage of the eye's logarithmic response, so even though absolute highlight levels are reduced from HDR, a substantially enhanced viewing impact is nevertheless achievable on most content. It allows HDR production to be used with current video distribution infrastructure for a genuinely improved SDR+ viewing experience on any existing SDR display device, from TVs to cell phones, including current cinema projection systems.

Advantages of Viarte HDR to SDR+ Tone Mapping:

Viarte tone mapping solution allows world-wide HDR production and distribution to go main-stream, and enable wide-reaching vivid SDR+ viewing impact without compromises, while HDR content is future-proof and ready for the newer generations of HDR displays to take hold.

Demonstrations of the latest isovideo HDR to SDR+ tone mapping have been given at SMPTE 2017 Dolby Ballroom Exhibition booth #110, Loews Hollywood Hotel, Hollywood, California.
Please contact us if you need more information, request a private demo or a free trial.