Visually-Optimized Automated HDR to SDR+ Tone Mapping
Amazing Image Quality
Backward Compatible Vivid SDR+
Leveraging Existing SDR Broadcast, OTT & Cinema
Thanks to All Who Visited isovideo at SMPTE Dolby Ballroom
Exhibition Booth #110
Hollywood, CA. October 24-26, 2017
Amazing HDR to SDR+ Tone Mapping
The latest visually-optimized Viarte dynamic HDR to SDR tone mapping solution uses GPU acceleration to automatically
tone-map unsaturated HDR down to vivid Rec709, truly SDR+.
SDR+ takes full advantage of the eye's logarithmic response, so
even though absolute highlight levels are reduced from HDR, a substantially enhanced viewing impact
is nevertheless achievable on most content.
HDR production can now be used with current video distribution infrastructure for a genuinely improved
SDR+ viewing experience on any existing SDR display device, from TVs to cell phones, including current
cinema projection systems.
Benefits of Viarte HDR to SDR+ Tone Mapping:
Sharpness and local contrast is maintained as much as possible at all light levels, with minimal saturation in bright areas, and
therefore minimal loss of HDR detail.
Creative intent is optimally preserved by keeping maximum possible details/highlights (including dark details), accurate color balance,
color volume perception and brightness impression.
Depending on the input HDR range, up to 300,000:1 (vs regular 300:1) contrast ratio can be effectively perceived within Rec709 SDR+.
These capabilities were previously associated only with either manual HDR to SDR tone mapping, or all-HDR systems.
Consequently, Viarte tone mapped results are much more vivid than other backward-compatible SDR,
which uses simple tone-mapping curves that squash local contrast and color differences, and thus appear dull, with washed-out
color by comparison.
Human vision has a wide dynamic range, but HDR to SDR+ tone mapping reduces eye strain by doing some of the
adaptation for you.
SDR+ supports viewing at a higher ambient lighting level.
A vivid viewing experience of looking out of a window from within a dark room can now look natural in SDR+.
Tone mapping, in conjunction with viarte MC noise reduction, achieves a combination of amazing picture quality
and significant bandwidth savings beyond HEVC/AVC. Please check out our latest publication
"HEVC Results from MC Noise Reduction of HDR Content",
Viarte's CUDA implementation allows fast tone mapping from ST2084 (PQ at up to 10000 nits) down to, for example,
1000 nits in ST2084, HLG (ARIB STD-B67), or rec709. Other transfer function supported include Sony S-log2 and S-log3.
Color conversion (between ACES, BT2020, DCI-P3-D65, rec601, rec709, S-gamut3, etc.) is also performed as necessary.
Constant and non-constant luminance color matrixing is supported.
Works for all open standard HDR sources. In particular, it complements our advanced SDR to HDR, i.e. HDR can be first
tone-mapped down to SDR and
then up-converted back to HDR at 1000 nits. The down and up-converted results are very close to their more direct 1000 nit HDR
counterparts (either originally at 1000 nits, or directly tone-mapped to 1000 from higher levels).
This allows conversion to be used in a single stream, backwards-compatible SDR distribution.
No input dynamic metadata is required.
Viarte also correctly sets SEI metadata for HEVC/AVC, and HEVC master-display chromaticity and white-point
On-the-fly automated HDR to SDR+ tone mapping allows HDR live event broadcast and OTT streaming applications,
with minimal additional capital expenditure for distribution.
OTT service providers can now offer flexibility in HDR delivery options, depending on the target display
capabilities, such as current Gamma SDR displays, the newer HDR10 capable TVs, or the ultimate HDR Dolby
Since over 99.9% of current viewing devices are SDR, it therefore makes practical and economic sense to
take advantage of the future-proof benefits of HDR acquisition and production workflows, with
SDR+ distribution for broadcast and cable, and SDR+/HDR dual distribution for OTT, IPTV etc (at least for
the foreseeable future).
Viarte tone mapping allows world-wide HDR production and distribution to go main-stream, and enable
wide-reaching SDR+ viewing impact without compromises, while HDR content is future-proof and ready
for the newer generations of HDR displays to take hold.
Demonstrations of the latest isovideo HDR to SDR+ tone mapping have been given at SMPTE 2017
Dolby Ballroom Exhibition booth #110, Loews Hollywood Hotel, Hollywood, California.
if you need more information, request a private demo or a
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