(Beaverton, Oregon - April 18, 2018)
isovideo announces the launch of their
Award-Winning Viarte cluster-based
HDR/HLG/SDR HD/UHD/4K content conversion
self-service, with steep cost and time savings.
This service is a unique pilot program, and the first to bridge a couple of goals important to the media and entertainment industry.
The industry has been pushing for HDR main stream adoption, but despite tremendous effort and progress achieved, market penetration still has only been very gradual. Since five dominant HDR standards (HLG, HDR10, HDR10+, Technicolor's advanced HDR and Dolby vision) currently co-exist, aside from their respective merits, this situation simply fragments and confuses the market, as well as burdening HDR production costs.
Other subtle issues are related to HDR/SDR conversion quality. As SDR is the dominant distribution format for the foreseeable future, its quality should be of utmost importance. HDR production should not only achieve future-proof production, with minor distribution goals to begin with, it should also give much better SDR to justify its cost while benefitting viewership at large. Unfortunately, the backward-compatible version of SDR from HLG, or LUT based SDR from HDR only achieve degraded SDR, which could negatively impact viewership. High quality, low cost, automated conversion to SDR from HDR has always been a technical challenge.
After years of research and development, isovideo brings their unparalleled quality HDR to SDR+ tone mapping to the market as a major feature of its new Viarte self-service, immediately available. SDR+ offers uncompromised immersive viewing experience on any SDR display with much improved detail, including shadows, contrast, highlights and color. It is universally distributable using existing SDR infrastructure, including dual format OTT and Bluray, and is also a good alternative for SDR broadcast during the HDR transition period.
Other Key Features and Advantages of Viarte Self Services include:
isovideo CTO Keith Slavin said: "HDR production can take off if its visual benefits can be immediately appreciated by everyone. HDR camera capture with our automated tone mapping to SDR+ can really help with this transition. Automated SDR to HDR up-conversion can help bring any type of SDR content to immersive HDR displays, including legacy and live sources. Viarte self-service helps bring down technology and cost barriers, and accelerate HDR adoption."
Special Post-NAB Promotion:
isovideo will be offering 100 free film HDR/HLG/SDR HD/UHD conversions in May, 2018, on a first-come first served basis. Conversion types include:
This promotion is limited to two films per organization of different conversion types.
For more details about this promotion, please contact isovideo at firstname.lastname@example.org. For more information about isovideo, please visit: isovideo, and follow us on Twitter and Youtube.